The EA Sports FC campaign, in partnership with OneFootball, aimed to establish EA FC 24 as the must-play football game while engaging fans globally through high-impact media activations. Spanning pre-launch, launch, and year-end phases, the campaign integrated EA Sports FC branding across OneFootball’s ecosystem, including Line-Up Boards, Best Player Voting, Push Notifications, and Home Page Takeovers. With activations across Europe, Asia, and the Middle East, the campaign achieved 201 million impressions, 52.3 million reach, and 4.5 million engagements, exceeding targets by 18%. Bespoke editorial content and social media activations further strengthened fan interactions, with key highlights including 11.5 million organic social impressions and a 38% engagement rate​.

Performance-driven placements delivered significant results, such as 123 million views and 40 million reach through Best Player activations, and 53.1 million push notifications sent across 606 fixtures. The structured rollout across different phases ensured consistent audience engagement, with targeted activations in key European, Asian, and Middle Eastern markets creating a deeper connection with football fans. Future recommendations focus on increasing personalisation, leveraging club partnerships, and expanding real-time advertising to maintain momentum for EA Sports FC 25​.