A collaboration with Apple TV+ and OneFootball to execute a targeted campaign leveraging Lionel Messi's global recognition following his signing with Inter Miami. The campaign aimed to drive awareness of the MLS Season Pass across the Big 6 European markets of the UK, France, Portugal, Germany, Spain, and Italy.

We created assets in all 6 languages including display ads and push notifications to promote a free 30-day trial of MLS Season Pass. The campaign was designed as a small-run test to maximise visibility of Messi, widely regarded as the GOAT, and to generate buzz around the MLS season on Apple TV+.