The FedEx UEFA Champions League sponsorship campaigns for 2021/22 and 2022/23 focused on strengthening FedEx’s association with the tournament through data-driven content and engaging activations. The FedEx Performance Zone provided real-time player insights, while the "Next In Line" series highlighted emerging football stars.  In 2021/22, the campaign achieved 125.4 million impressions, 2.4 million clicks, and 452,000 votes, with engagement rates exceeding industry benchmarks. Key strategies included targeted media placements, leveraging player influence, and maintaining a strong presence across digital platforms, leading to a +5.7% brand lift across key markets​.

Building on this success, the 2022/23 campaign refined content personalization and media strategies, resulting in a 21% year-over-year increase in brand awareness and outperforming previous partnership seasons. With 62.8 million impressions and 19 million reach for "Next In Line," the campaign maintained a consistent presence across social media and digital platforms, enhancing audience engagement.