For Euro 2024, adidas asked OneFootball to design and build push notifications that introduced a new era of adidas-sponsored athletes. The campaign spotlighted rising stars like England's Jude Bellingham, Spain's Lamine Yamal and Pedri, and Garmeny's Florian Wirtz.

Delivered to OneFootball users in real-time, the notifications reinforced adidas’ presence during the tournament and engaged fans with dynamic, player-driven storytelling..